Javier Miguélez

"When we worked for a leading vendor of mobile robotics solutions, we saw how many clients were getting lost in conflicting proposals and endless analyses.
That’s when we realized what they truly needed was an impartial perspective, one that prioritized their goals over any specific technology."

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Countries served

No matter where you are, what matters is that we’re wherever our clients need us.

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Clients served

Across different regions and business types, from SMEs to multinational corporations.

Javier Miguélez

I hold a degree in Industrial Engineering from the University of León (Spain), the University of Perugia (Italy), and Harvey Mudd College (California, USA). In addition to Spanish, I am fluent in English and Italian.

Since 2013, I have been involved in more than 1,000 mobile robotics projects across five continents. I worked for six years at ASTI Mobile Robotics (later acquired by ABB), three of which were as Director of the Business Development Engineering Department.

I began my career as an independent consultant in 2019, supporting clients in their business growth and helping them become more efficient in their internal logistics.
I am currently an advisor on the boards of directors of several companies related to mobile robotics, as well as the President of the Spanish Mobile Robotics Association (ARME), of which I was one of the eight founders.

Javier Miguelez Moving Robots
MOVING ROBOTS

We are members of ARME (Spanish Mobile Robotics Association), an organization dedicated to making Spain a global benchmark in mobile robotics. Javier is the president and one of ARME’s eight founding members, while Eva serves on its board of directors.

Moving Robots was born from the vision of Javier Miguélez, a leading figure in mobile robotics and former Business Development Director at ASTI. In 2019, he identified the need to offer a vendor-agnostic and objective consultancy to support warehouse automation, optimize production planning, and improve intralogistics.

That same year, he began his journey as a vendor-agnostic expert in mobile robotics and logistics consulting, advising decision-makers across industries on how to automate with clarity and confidence. 

In 2022, driven by her passion and hands-on experience with large AGV and AMR fleets and custom solutions Eva Santamartajoined the company as CEO, helping scale up the number of projects delivered.

Eva is passionate about people, customer experience, and business management. She brings strong leadership experience from international companies and holds a degree in business administration.

Javier and Eva met at ASTI, where Eva spent over 7 years designing logistics solutions with mobile robotics.

We are members of ARME (Spanish Mobile Robotics Association), an organization dedicated to making Spain a global benchmark in mobile robotics. Javier is the president and one of ARME’s eight founding members, while Eva serves on its board of directors.

After their success as freelancers, in 2024
they decided to create Moving Robots to meet the growing demand.

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Countries served

No matter where you are, what matters is that we’re wherever our clients need us.

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Clients served

Across different regions and business types, from SMEs to multinational corporations.

Our values

At Moving Robots, our agnostic approach and commitment to excellence drive us to deliver innovative and effective solutions.
We adopt a pragmatic and adaptable mindset to tackle our clients’ challenges, always with a strong focus on sustainability and on delivering solutions designed by people, for people.

Agnosticism and objectivity

We work in a vendor-agnostic way, ensuring our clients have access to the most suitable options on the market in terms of both technology and conditions.
This allows them to choose the solutions that best fit their needs, not just the ones with the strongest sales pitch.

Pragmatic approach

We let the data speak: we measure, analyze, and decide based on real evidence.

Remember: not everything that can be automated should be automated.

Adaptability and commitment

We focus on creating mobile robotics solutions that adapt to the specific needs of each client to deliver unique, high-value services.
We’re fully involved in every automation project, providing ongoing support to ensure the best results in your warehouse or plant.

Commitment to excellence and expertise

As industry experts, we are committed to quality, innovation, and continuous improvement.
We bring passion and professionalism to every project, aiming to exceed expectations.
With over 10 years of experience, we’ve designed projects ranging from customized AGVsand AMRs to large fleets.

Sustainability

We promote a sustainable industry aligned with current regulations: electric vehicles, route optimization, reduced transport distances, and elimination of unnecessary movements.

Solutions designed by people, for people

We believe in closeness, honesty, and human connection, always prioritizing strong relationships and empathy with our clients.

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What makes us unique?

Our agnosticism, market knowledge, and extensive experience allow us to deliver customized and effective solutions.

 

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Our mission 

To bring automation closer, make it easier, and accelerate its adoption through mobile robotics across all industries, helping build a stronger and more resilient business ecosystem.

Events & Outreach
At Moving Robots, we believe that sharing knowledge is an essential part of our mission. That is why we regularly take part in conferences, trade fairs, webinars, and other outreach platforms with the aim of promoting mobile robotics and automation in the industry, always bringing an agnostic, objective, and strategic perspective.
 
Our talks focus on delivering valuable insights based on our experience and expertise in the field of mobile robotics, helping companies and institutions make sound, well-informed decisions.
Where to start?

Rising costs, labour shortages, absenteeism quality or traceability issues, operations that don’t flow...
Automating with mobile robotics can help you improve efficiency and achieve a clear return on investment.

At Moving Robots, we help you do it with purpose, in a safe, cost-effective way, through a fully vendor-agnostic approach:
no commercial ties, no hidden interests. Just solutions that work.